Marketing has completely transformed in this DIGITAL AGE and Technology plays a crucial role in unimaginable company growth
The Success MANTRA is to build a Magical platform that can READ THE CUSTOMER’S MIND & present highly authentic & contextual information in most enticing way from a unified & integrated set of platforms.
The technology comprises of 5 core key areas starting from :
MPM ( Marketing Performance Management ) PLATFORM
ADVERTISING ) PLATFORM
EXPERIENCE PLATFORM
DATA PLATFORM
ANALYTICS / PREDICTION PLATFORM
Integrated E2E Marketing Technology Stack
NextGen Planning - Connected Planning Platform
NextGen MPM - Marketing Performance Management
NextGen MA - Marketing Automation
NextGen Events - Pre-During-Post
NextGen CMS - Content Management Systems
NextGen Email - Personalized & Contextual Drip Email Campaigns
NextGen Search - Enterprise as well SEM/SEO
NextGen Social - Person-To-Person , Company-To-Person
NextGen DisplayAds - DSP & SSP
Nextgen Media Plan - Organic & Paid from all channels
NextGen CRM - Customer Relationship Management
NextGen MDM - Customer & Contact Master
NextGen Business Insights - Analytics Platform
NextGen Prediction - Ingrained AI/ML Models
NextGen Influencers - Local, Regional, State, Country, International, Social Community, Technology Builders
NextGen Pipeline - Marketing , Sales & Service Funnels
NextGen Innovation - Customer Wants, Needs, Problem, Future Centered
NextGen Implementation - Value Realization Framework
NextGen Support - Automated Human Centric 24*7 BOTS
NextGen Customer Focus - 360 Feedback Loop - LEARN, BUILD, MEASURE
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ADVERTISING PLATFORMS provides ability to attract and convert unknown users to brand advocates. The Key areas include :
SEARCH ENGINES where customers types their intent,
DISPLAY ADS USING DSP ( Demand Side Platform ) to attract users while navigating throughout the vast ocean of internet,
SOCIAL wherein impactful conversations happen between decision makers,
MARKETING AUTOMATION & EMAIL helps in targeting, segmentation, automation & nurture,
AUTHENTIC CONTENT which generates trust &
RE-TARGETING platforms bring backs prospects & helps in conversion
USER EXPERIENCE PLATFORMS moves the prospects which the Advertising Platform directs to guide & assist them in their buying journey. The core areas include:
The WEB & MOBILE PLATFORMS like .com site, developer site, community site, IR, docs site USING RESPONSIVE TECHNOLOGY ,
THE MOBILE APPS on IoS/ Android ,
The E-COMMERCE PLATFORM where users can buy product ,
VOC Platforms where we listen and assist customers , partners in all the ways possible,
PERSONALIZATION PLATFORMS to provide highly contextual information without repetitive content,
A/B TESTING OR MULTIVARIATE TESTING Platforms which helps in identifying the successful
TAG MANAGEMENT PLATFORM which helps in quick & easy implementation & operations,
THE WEB ANALYTICS Platform which provides insights on user activities, navigation path, heat maps etc
DATA PLATFORMS keeps track of all the content & data that is shared across various experience or advertising platforms. The core areas include:
CMS ( Content Management Platforms ) that helps marketers in content authoring, publishing, translating content & assets using TEMPLATES/COMPONENTS/WORKFLOWS SEAMLESSLY ,
DAM which stores the various DIGITAL CONTENT in different formats & renditions,
CRM which keeps track of all prospects , leads, MQL, SQL, SALs, Opportunity, Quotes , Customers, Install base etc,
MDM ( Master Data Management ) which have Unified contact master, Unified Account Master , Competitive Install Base Information,
ERP ( Enterprise Resource Planning ) containing finance, budget, Invoice, Receipts, accruals etc ,
EDW ( Enterprise Data Warehouse ) to have data aggregated from all content SSTs,
DMP ( Data Management Platforms ) TO collect, organize first, 2nd & 3rd party audience data from any source,)
Back office Systems like Shipping, Receiving , Supply Chain , Inventory Management etc.
MDW ( Marketing Data Warehouse to have entire Marketing Dataset for seamless consumption
ETL ( Extract Transform & Load ) which help in injecting optimal data for targeting & segmentation to various Advertising & Experience platforms for acquiring Look alike audiences
ANALYSIS & ACTIVATION PLATFORMS provides the insights around each & every marketing programs, tie channel , programs , assets to revenue & csat. The key areas are :
REPORTING & DATA VISUALIZATION MoM, QoQ, YoY providing E2E ROI for various programs & channels
X-CHANNEL ATTRIBUTION to provide credit to every touchpoint in the customer journey to see the real contributions of each touchpoint,
PREDICTION to create different ML MODELS to assist in prediction to be leveraged in various transactional systems mentioned.
These are high level but will give an idea about the way these platforms when leveraged appropriately have the potential to not only accomplish the vision & goal of company/product but also help in breaking all the records wrt GROWTH & COMPANY SUCCESS !!!
Will cover details of each platform in later upcoming posts.
More in next post !!!
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