For every company & product success, Marketing plays an extremely significant role and Crucial for Company & Product Success
Marketing has significantly transformed and is now in the hot seat of C-Suite to be recognized as the Revenue Driver of any organization.
Marketing plays a crucial role in acquiring every deal that is closed.
It has become highly Data, Metrics & Insights driven guiding, predicting & assisting various personas in each stage of the product life cycle, customer & sales journey
To accomplish Company’s Vision, Marketing works in lock step with Engineering, Sales, Service, IT and other orgs for GTM initiatives in different stages of Product Life Cycle
To flawlessly execute the vision, various Marketing groups - Product Marketing, Brand Marketing, International Marketing, Events Marketing, Social Media Marketing, Marketing Operations, Field Marketing, Customer Success Marketing, Digital Marketing, Predictive ML Marketing work as tightly knit team.
To gain unfathomable success, Marketing Technology Platforms has expanded its wings to encompass all the key Marketing & Advertising Platforms, Web & Mobile Platforms, Back office CRM, MDM, EDW, DMP, Finance, FP&A as well as the Analytics & Insights Platform
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