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SANJAY'S MARKETING SUCCESS GUIDE

Driving Exponential Marketing Success & Company Growth

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  • Writer's pictureSanjay Patel

Product Marketing Success !!!

Updated: Jan 15, 2021



  • The MOST important aspect of Marketing is to understand Customer needs , wants, pain points , vision to align Products meeting those.

  • Product Marketing is the sum of all the efforts necessary to research, position, message, promote & support a new or existing product that captivates a target audience

  • The key to PRODUCT MARKETING SUCCESS depends on ingrained MARKET AND PERSONA RESEARCH to build products which will seamlessly pierce through a market favoring existing product , DEEP knowledge around competitive positioning, AUTHENTIC & TRUST WORTHY messaging with LIGHT SPEED GTM execution strategies

  • Product Marketing Team’s innovative strategies with EXCEPTIONAL METRICS driven mindset to embed themselves deep in product development as well as understanding the GTM messaging to increase acquisition, activation, new customer referrals, pipeline & revenue through coordinated use of Search, Social, Display , Email , Events , Trade shows etc

  • The Product Marketing success Mantra lies in Contextual & Personalized messaging strategies in various stages of Product development Life Cycle of development, introduction, growth, maturity, decline keeping the traits of identified Personas.

  • Helping & guiding prospects with RICH targeted content based on different stages of technology adoption life cycle helps increase product adoption.

  • MESSAGE CUSTOMER FIT is extremely important to effectively communicate the outcome of using the product in an extremely simplified way to resolve the pain points & needs of the customer which when done RIGHT HELPS TO UNRAVEL PRODUCT MARKET FIT.

  • PERCEPTUAL MAPS for visualization of market penetration of products with a LEAN CANVAS goes a long way to align sales, service , marketing ops & IT teams in accomplishing the product success in gaining exponential growth !!!

  • More in next post !!!


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