How to attract users ? How to grab user’s intent ? All these questions around User’s ACTION is closely tied to DOMAIN and helps to generate EAGERNESS & LOVE for our PRODUCTS in the heart of CUSTOMERS
DOMAINS just like Product Name, Brand , Tag Line should be given extensive thought right from the IDEATION STAGE to guide customers at every funnel stage from any channel.
Organizations SHOULD keep this as one CORE ITEM in the PRODUCT PACKAGE to make the BEST USE OF Search, Social , Display to provide CONTEXTUAL info in entire journey stage beyond GEOGRAPHIC boundaries
Key Success Mantra is :
BUYING INTENT to
DOMAIN to
CONTENT to
PRODUCT
Domains play a big role in the following core areas:
BRANDING: Key brands owned by us & not others
VISIONARY: Ready for future product revolution with corresponding key domains
CUSTOMER FOCUS: Ease of access for customer, partners, users & prospects to move them seamlessly in their journey stage
FINANCIAL: Significant benefit if acquired sooner than later
TRUST: Educational & thought leadership content for attracting & acquiring prospects naturally
Key Domain Categories:
Top Level Domains: TLDs : .com, .org,.net
Country Code Domains: CCTLDs : .fr, .de, .uk, .au
Global Top Level Domains: GTLDs : BRAND ( .anycorebrand ) , CATEGORY ( .data , .cloud, .movie, .bank)
Some domain areas to focus for exponential company/product growth are :
Acquiring Key TLDs ( for every product )
Acquiring KeyTLDs for every brand/tag line that company wants users to know
Acquiring thought leadership TLDs around AI, ML, Cloud, IoT, Blockchain, RPA
Acquiring CATEGORY GTLDs pertaining to their area
Acquiring BRAND GTLDs
Developing Personalized domains for customers , partners to build a trusted relationship
Innovative Domain strategies will help in increasing relevancy , authenticity & trust in any organization to naturally guide users in the customer journey and thereby to accomplish unimaginable growth, success & strong partnership & relationship with everyone.
Company & Product Success undoubtedly rely to a large extent on platforms like SEARCH, DISPLAY ADS , SOCIAL to attract, nurture & convert and DOMAIN STRATEGY is CORE to it !!!
More in next post !!!
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