Who doesn’t like CRYSTAL BALL to see the future !!! That’s what ML promises & have started delivering to help everyone.
ML is NOT coming. It’s ALREADY HERE and have started mesmerizing us in various aspects of our lives starting from voice activated devices greeting us with the activities that we need to accomplish, stocks that we need to buy/sell, route/even lane that we need to take to reach office and movies that we need to watch with family in the evening etc
There are multiple small & big AI/ML companies formed & for very good reasons to predict the outcome for betterment.
ML is going to be the FUTURE HOUSEHOLD NAME soon similar to other transformational innovations like internet, cloud, mobile etc
COMPANIES/ORG that will EMBRACE ML in it’s DNA will be the ones to reap the benefits sooner than later
Innovative Organizations have started leveraging ML embedding it in every stages be it :
PRODUCT TEAM to provide rich prediction capabilities to customers,
MARKETING TEAM in positioning, messaging, GTM, ABM ,
SALES TEAM in enhancing pipeline, reducing sales cycle & sales growth,
SERVICE TEAM in enriching ADVOCACY platforms, CSAT, NPS & better service etc
ML SUCCESS MANTRA is innovating, exploring & leveraging all areas where we have RICH PAST DATA to predict the future with high accuracy.
ML HIGH LEVEL PROCESS :
INJECT DATA
SPLIT DATA
USE REGRESSION/CLASSIFICATION MODELS (RANDOM FOREST, DECISION TREES, NEURAL NETWORK
TRAIN
SCORE
EVALUATE
GENERATE WEB-SERVICE
EMBED IN PRODUCT, SERVICE & PROCESSES
Some key Marketing Use Cases
MPM PLATFORMS : Program Budget Recommender, ROI Recommender
ADVERTISING PLATFORMS: Content Recommender, Channel Recommender, Paid Search/Social/Display Recommender , Segment/BU Recommender, Email Recommender, Position Recommender, Messaging Recommender etc
BACKEND PLATFORMS: Propensity Recommenders ( Meeting Recommender, Lead Scoring, Account Scoring, Opportunity Scoring), QoQ/YoY Pipeline Recommender, Revenue Recommender etc
ADVOCACY PLATFORM: Customer Sentiment Recommender, Customer Loyalty Scoring, Customer Churn Score etc
BACK OFFICE :Demand Recommender , Inventory Forecast Recommender etc
With Innovative AI/ML strategies , SKY IS THE LIMIT . It’s would be prudent to say : AIML-NOW !!!
More in next post !!!
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