How to Learn, How to Buy, How to build , How to Fix , How to Start à All these are done through .COM à To assist prospects, customers , users in their journey
Websites, Mobile Websites & Responsive Sites are created to naturally attract, acquire, convert & assist in customer journey & sales cycle.
The SUCCESS MANTRA is to provide an OMNI CHANNEL experience with HIGHLY CONTEXTUAL CONTENT to users at every touchpoint in their journey stages
MORE THAN 60% content on websites is un usable or irrelevant to audiences increasing bounce rate
SUCCESS DEPENDS ON building an ECOSYSTEM of web properties in an innovative & unified way leveraging all platforms seamlessly.
Key web properties to focus are :
.COM,
STORE,
DEMONOW ,
SUPPORT,
PARTNER CENTER,
CUSTOMER CENTER,
COMMUNITY,
DEVELOPER,
TCO CALCULATORS
EDUCATION
integrated with Brand , UX, rich content
Key Platforms to leverage are:
CMS,
Search,
Translation,
Analytics,
Personalization,
Prediction,
RPA,
ML,
AI ,
CDN,
Domains,
Social ,
Tag Management,
DSP etc
CMS: is at the CORE providing various capabilities around building , managing & deploying various web properties . It comprises of Page creation, Multi site Management, Digital Asset Management, Workflows, Translation , Site Map, Brand compliance, Tag Management, Versioning, Legal & Compliance Agreement etc
Site Content Structure : is driven by product taxonomy to seamless navigate & find product, solutions, services etc for each web property in a unified way
Asset Structure : drives the creation, consumption & distribution of digital assets like pdf, videos, infographics, analyst reports etc to provide the right tags , various renditions and web optimized versions with right meta tags to not only distribute but also identify content effectives & ROI.
Templates drives UX across sites to increase authenticity, trust & confidence. Various templates like Home Page, Product Page, Service Page, DemoNow Page, Generic Page, Blog Page, Comparison Page etc Templates are created.
Components are reusable units to perform certain functionality to present personalized content on websites. Carousel Component, Image Component, Rich Text Component, Demand Gen Component, Contact Us Component, DemoNow Component , Global Header, Footer, Navigation, Pricing, Comparison Components
DAM(DigitalAssetManagement) is used for managing digital assets used across the enterprise
Workflows provides processes to automate specific tasks like Review Workflow,Translation Workflow,Publish Workflow, FallBack Workflow , Rollout Processes, DAM Asset Upload / Download Workflow etc to assist in managing website content
CDN, Page & Asset Meta Tagging, URL Shorteners, Search,, Video Plugins, Live streaming, Fallback handling, Content Search, Parallel Authoring etc goes a long way
More in next post !!!
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