Building BRAND ADVOCATES and EMPLOYEE CHAMPIONS is at the core of the NextGen MARKETING CULTURE that caters to the dynamic need of the B2B/B2C Customer journey of all generations - be it Baby Boomers, Gen X, Gen Y or Gen Z.
FOUNDATION should be To identify KOLs ( KEY OPINION LEADERS ) from every Dept to work HAND IN HAND with Marketing Leaders to EDUCATE, GUIDE, ASSIST, TRAIN each & every employee thereby building the ARMY OF COMPANY & PRODUCT BRAND ADVOCATES
Buying Process has completely transformed with approximately 70% of the decision is done by customers themselves outside the direct sales cycle through SOCIAL SELLING thereby THIS NEXTGEN MARKETING CULTURE becoming essential for product success.
This Transformational MARKETING ENGINE starts with PEOPLE FIRST CUSTOMER FOCUSSED APPROACH to build a robust internal army of TRUSTED employees TO DYNAMICALLY serve the CUSTOMERS & PROSPECTS in an highly innovative EMOTIONAL INWARD-OUT way
More than 90% of Employees are in Social Platform - EMPLOYEES CHAMPIONING FOR PRODUCT & COMPANY is much more effective than Company messaging about it’s products.
MARKETING TEAM generally ranges from 5% - 15% of FTE in an Organization & JUST imagine this REVAMPED Culture with THE NETWORK EFFECT OF all 100% EMPLOYEES can do to the Company & Product Success
This NextGen MARKETING BUYING, SELLING & SERVICE ENGINE starts right from the HIRING STEP , ON BOARDING STEP , ON THE SHIP & to the SHORE that MUST INCLUDE KEY ARTIFACTS working closely with HR and other departments
Some Key areas to ignite the thought are : CONSTANT AUTHENTIC COMMUNICATION - Companywide, Small Groups to KOLs, Peer to Peer Seamlessly :: ACCESSIBLE RICH INFORMATION REPOSITORY to share content internally & externally :: ADVOCACY PLATFORM for innovative real time feedback Loop, Building KOLs, :: RICH REWARD & RECOGNITION SYSTEM to keep everyone motivated with high energy :: ACCESSIBLE REAL TIME METRICS to all, CELEBRATING WINS TOGETHER with everyone BEYOND Marketing Team
This innovative Marketing Culture will go a long way to EXPONENTIALLY INCREASE THE ROI for all the Marketing and even Other Department Programs and THEREBY resulting in INCREASED PIPELINE & REVENUE, SALES GROWTH, CSAT, NPS - HAPPY CUSTOMERS & EMPLOYEES !!!
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NextGen Marketing Culture !!!
Updated: Jan 15, 2021
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